Framing the argument and influencing the vote

"90% lean meat" gives most people quite a different impression than "10% fat". This is an example of framing and how it can effect the way we feel and what we buy.

In the Interactive Democracy process I would expect serious debate about how referenda are worded, so that framing doesn't unduly effect the results. I would also expect campaigners on every side to frame their own arguments and re-frame their oppositions to counteract this insidious influence.